The Biggest Campaign for “The BIGGEST Smallest Movie Ever Made”
I was talking with a friend recently, and she was telling me about a campaign she just finished at Wieden+Kennedy, a creatively-led advertising agency in Portland. The campaign was for the new feature film “Coraline” which is based on the horror novella by author Neil Gaiman. The film, produced by LAIKA Studios, is the first stop-motion animation filmed in 3D. The story is about a young girl, Coraline, who finds...
Topics: Critique // Inspiration // Culture // PERMALINK
Red. The Color of Hollywood Marketing.
Through the luck of an eBay auction, Brick Studios had the pleasure to grace the 2009 nominees’ presence at the Screen Actor’s Guild Awards Red Carpet. Actually, we were squeezed into these tiny bleacher seats and most people hardly noticed us...
Walt may be cryogenically frozen, but his “Family” is on fire!
Brick Studios has had the recent pleasure of attending an AIGA studio tour at the Disney Family studio in North Hollywood. This was a two-hour long, casual look into the inner workings of how the Disney Family team transformed a parent-focused suite of sites into a successful, online family destination at Family.com. Although these sites are under the umbrella of Disney, this team has done a wonderful job of branding it with its own unique personality. The look is very friendly, and almost what you would expect for this type of audience. But what is truly impressive is what’s under the hood and all over the dash of this site...
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