When it comes to clothes, I can be a sucker for “cute”. I have been trying really hard to dress like an almost-30-year-old, but when I discovered Loyal Army Clothing, my willpower to combat cuteness went out the door.
Loyal Army, based in San Francisco, currently has their clothes being sold all over the world in fun stores and boutiques. At Loyal Army, they live in the world of “Kawaii” which, in Japanese, means “cute”, and there goal is for people to join their “army of cuteness”.
Tees are all the rage now, and have been for a few years. However, Loyal Army’s designs capture a wide age range, from babies to “adults” like me. A little stir fry shrimp saying “Party like a wok star!” Come on – how do you get any cuter than that?? Their illustrations are very simplistic, their sayings are clever, and each and every tee could be placed as a Loyal Army tee, which proves how well their design and branding work throughout every product. They also incorporate their recognizable characters into the unique patterns on hoodies, which continues the brand, but in a slightly different way. Check out some of their clothing below, or start shopping!
Women's Tees
Kid's Tees
by Sarah Jura
WHO WE ARE
