Skittles Showers the Social Networks
In the past five years, every serious marketer has been using social networking sites to promote products, ideas, and in the best case scenario, create a subculture. For example, Cadbury Chocolate have gained new awareness with their drum-toting gorilla, pounding his way through Phil Collins’ “In the Air Tonight.” These creative mash-ups and cultural pairings have new meaning once they are introduced on the ever-changing stage of the internet. This is where Skittles.com and their agency of record, Agency.com, have broke new ground for a mainstream brand with a simple and unique execution that appears to be a direct lift from Modernista’s website.
Topics: Critique // Inspiration // PERMALINK
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