Skittles Showers the Social Networks
In the past five years, every serious marketer has been using social networking sites to promote products, ideas, and in the best case scenario, create a subculture. For example, Cadbury Chocolate have gained new awareness with their drum-toting gorilla, pounding his way through Phil Collins’ “In the Air Tonight.” These creative mash-ups and cultural pairings have new meaning once they are introduced on the ever-changing stage of the internet. This is where Skittles.com and their agency of record, Agency.com, have broke new ground for a mainstream brand with a simple and unique execution that appears to be a direct lift from Modernista’s website.
Topics: Critique // Inspiration // PERMALINK
James White is Retro Modern
Recently, we came across the work of James White from Signalnoise.com. His work has a fresh and vibrant persona with a prism-colored palette and geometrical forms. These are the signature attributes to his style. Within this combination, James creates a sense of motion and fluidity with an almost three-dimensional quality to his work. Oh, did I mention he is prolific?? A quick visit to his website reveals an expansive body of work. From his beginnings with watercolors, human forms and skulls to intergalactic color schemes and crystalline forms, James expresses the themes...
Topics: Inspiration // PERMALINK
The Biggest Campaign for “The BIGGEST Smallest Movie Ever Made”
I was talking with a friend recently, and she was telling me about a campaign she just finished at Wieden+Kennedy, a creatively-led advertising agency in Portland. The campaign was for the new feature film “Coraline” which is based on the horror novella by author Neil Gaiman. The film, produced by LAIKA Studios, is the first stop-motion animation filmed in 3D. The story is about a young girl, Coraline, who finds...
Topics: Critique // Inspiration // Culture // PERMALINK
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