Novo Nordisk wanted to launch an interactive eDetail for doctors primarily located in Asia and Europe to learn the many benefits of the FlexPen insulin system. Their ultimate objective was to capture more prescriptions from competitor pens and vial and syringe. We designed the look and various animated states for this eDetail to highlight key messages of the modern insulin product including its flexibility for active lifestyles and ease of use with the overall concept of freedom.
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Phil McIntyre at PGM Artists.
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