Brick Studios

Juan Pablo Montoya, Nascar driver and spokesperson for the Big Red and Juicy Fruit brands in a recent TV campaign, appeared in the ads to promote Wrigley's new Slim Packs. With Tribal DDB, we extended the Juicy Fruit campaign to online ad concepts in which we visually incorporated racing and car maintenance visuals into the metaphor of Juicy Fruit being "engineered for maximum go".